5 CORE STEPS IN SCALING A SUCCESSFUL BUSINESS

Great Leaders Have a Process That Will Scale Their Vision

For your business to prosper, you must be flexible and responsive. Developing a business development process however, is key in accelerating business growth. The business development roadmap is your systematic guide.

By outlining the business development process, you’ll define “what” the company does, the “why” you do it, and “how” to further the mission. Through the implementation, you will build a scalable business that is measurable and structured, yet dynamic in being cutting edge.

Here are the Five Core Steps to Follow

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1. Develop Your Primary Aim. 
Before you do anything else, define the primary aim of your business, The “what” the business aims to accomplish and “why” you want to accomplish it. The aim will often reflect your personal core values and vision. 

Ask yourself what you value the most in life and what kind of life you strive to lead. Glimpse into the future and decide what you want to see. What need will your business fill?

Understanding your personal primary aim will enable you to build a profitable -scalable business dominating the marketplace. This is the vision that blends your personal and professional life enabling you to have a fulfilling and happy life.

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2. Define Your Strategic Objective
Once you know the “what and “why”, it’s time to define the “how” you will strategically maximize business performance. There are a variety of factors that you will want to take into consideration. Some of these include, determining the proper mix of business for the marketplace. Outlining your strategic business initiatives that shape “how” your business progresses. And forecasting annual revenues to acquire assets that will meet your strategic objectives.

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3. Create an Organization Strategy

With the big picture in place, you will define specific human assets for your organization. When scaling a business that is duplicatable -expanding into other markets you will need a systematic approach that enables ordinary people to achieve extraordinary objectives. The culture that you create will determine the efficiency and business performance.

Chart out your organization based on the tasks each person will accomplish, so they are clear about furthering the mission. Once you have the organizational structure mapped out, such as the team leaders, you will start filling in the pieces. Who will report to which manager? What is the avatar for each employee to be happy and successful. 

Magical business performance happens when you create a culture of interdependence. High performance teams have people with extraordinary clarity in their positions. They have aligned their energy to work together synergistically with an excellence reflex to help team members further the mission. This is the framework for your organization. It defines the roles that will propel your business forward in achieving your strategic objectives.

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4. Create a Marketing Strategy 
Once you have your personnel and business strategies in place, it’s time to define a strategic way to reach your customers. The marketing and branding should be consistent with the company’s ideal customer situation. To create your marketing strategy, define the demographics of your target customer, as well as the psychographics. Get to know your ideal customer and shape all marketing communications to appeal to them during the lifecycle and beyond. 

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5. Develop a Systems Strategy
The final step is your business strategy. Duplicatable businesses incorporate the essential systems so the organization avoids blind spots in growing. Creating a duplicatable business model is complex. Using a business development process early on in your company will help you design a business with an exit strategy. With this foundation in place, you will have a strong starting point to grow your business successfully. 

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No matter how accomplished or happy we are, we all have areas of business that could use some improvement. Less than a decade ago we could take a product to the market and sell it for five years. Today a new product becomes obsolete in six months. Being able to pivot with strategic innovation is critical. Have you had a business operations reality check in the last three months? Take Eric Miller’s FREE Business Systems Evaluation and get a reality check. You will then be able to take those valuable insights a create a strategic business map.

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